# Qualitati — AI Qualitative Research Platform

> Qualitati is a European qualitative research platform for universities and research companies. AI interviews, thematic analysis, and conversational surveys in 10 languages, with affordable plans and a focus on data privacy.

Last updated: 2026-10-01.

Qualitati primarily serves universities and research companies: academic researchers, university labs, and professional teams conducting qualitative studies. Its positioning is European, budget-friendly, and focused on data privacy. See the Privacy Policy for data-processing details; European positioning does not imply that every AI provider processes data exclusively in the EU.

## Start Here

- [Homepage](https://qualitati.com/) — platform overview and all tools
- [Pricing](https://qualitati.com/pricing) — transparent tiers: Free €0 (30 credits), Student €9/mo, Researchers €19/mo, Team €99/mo (up to 15 seats, shared 9,000-credit pool), Organizations custom
- [Sign up free](https://qualitati.com/register) — 30 free credits, no credit card required
- [AI Accuracy & Methods](https://qualitati.com/accuracy) — published evaluation results and verification methodology for the platform's AI features
- [About](https://qualitati.com/about) — how the platform works
- [For research teams](https://qualitati.com/for-teams) — shared research workflows for teams
- [Live demo](https://qualitati.com/demo) — try an AI interview as a participant

## Tools — Data Collection

- [AI Interviewer](https://qualitati.com/about#ai-interviews) — autonomous AI conducts qualitative interviews from your interview guide; text, voice, and video modes; participants join via a shared link; 10+ languages (all transcribed via ElevenLabs and Google ASR)
- [AI Surveys](https://qualitati.com/use-cases) — conversational surveys with AI-generated adaptive follow-up questions, three probing depth levels, built-in survey quality scoring and response-quality screening (speeders, straight-lining, duplicates)
- [Active Listening Assistant](https://qualitati.com/use-cases) — real-time transcription plus AI follow-up suggestions for live interviews the researcher moderates

## Tools — Analysis

- [ThemeLens](https://qualitati.com/themelens) — automated thematic analysis across up to 100 transcripts; inductive and deductive; every supporting quote is verified against the source transcript before display
- [QDA Workspace](https://qualitati.com/use-cases) — AI-assisted qualitative coding with codebook generation (in the language of your data), inter-rater reliability (Cohen's kappa), and human-in-the-loop validation
- [Voice Analytics](https://qualitati.com/use-cases) — emotion detection with per-speaker calibration, speech-pattern analysis, and text–voice congruence flags that surface moments worth re-listening to
- [Annotator](https://qualitati.com/use-cases) — batch deductive coding with multiple LLMs in parallel (up to 5,000 rows) with inter-coder reliability (Krippendorff's alpha, Fleiss' kappa, Cohen's kappa)

## Tools — Research Support

- [Mimi AI Research Assistant](https://qualitati.com/use-cases) — methodology-trained research chatbot: study design, survey evaluation, coding suggestions, statistical analysis of survey data
- [Synthetic Focus Group](https://qualitati.com/use-cases) — multi-agent AI discussions with customizable personas to pressure-test research questions before fieldwork
- [Digital Twin Panel](https://qualitati.com/use-cases) — consented AI personas built from completed interviews for follow-up questions, grounded in participants' verbatim answers with calibration scoring
- [Manuscript Proofreader](https://qualitati.com/use-cases) — academic proofreading returned as Word Track Changes with an honest applied-corrections count

## Compare

- [All comparisons](https://qualitati.com/vs)
- [Qualitati vs NVivo](https://qualitati.com/vs/nvivo)
- [Qualitati vs Qualtrics](https://qualitati.com/vs/qualtrics)
- [Qualitati vs ATLAS.ti](https://qualitati.com/vs/atlas-ti)
- [Qualitati vs MAXQDA](https://qualitati.com/vs/maxqda)
- [Qualitati vs Outset.ai](https://qualitati.com/vs/outset-ai)
- [Qualitati vs Strella](https://qualitati.com/vs/strella)
- [Qualitati vs Listen Labs](https://qualitati.com/vs/listen-labs)
- [Qualitati vs Dovetail](https://qualitati.com/vs/dovetail)
- [Qualitati vs Marvin](https://qualitati.com/vs/marvin)
- [Qualitati vs CoLoop](https://qualitati.com/vs/coloop)
- [Qualitati vs Looppanel](https://qualitati.com/vs/looppanel)
- [Qualitati vs Condens](https://qualitati.com/vs/condens)
- [Qualitati vs Dedoose](https://qualitati.com/vs/dedoose)

## Learn

- [Blog](https://qualitati.com/blog) — 230+ guides on qualitative methods, AI-assisted analysis, saturation, coding reliability, and research operations
- [Academy](https://qualitati.com/academy) — structured qualitative-methods curriculum in 10 languages
- [Research publications](https://qualitati.com/research) — peer-reviewed and preprint studies behind the platform
- [Tutorial](https://qualitati.com/tutorial) — step-by-step platform walkthrough
- [Use cases](https://qualitati.com/use-cases) — marketing, UX, HR, and academic research scenarios

## Facts

- Languages (full UI + interview flows): English, Chinese (Simplified), French, Norwegian, Dutch, German, Spanish, Portuguese, Japanese, Arabic
- Pricing model: free tier plus pay-as-you-go credits (1 credit ≈ 1 minute of text interview; 5 credits per minute of voice interview; 1 credit per 1,000 words of analysis) and flat subscription tiers — all published at https://qualitati.com/pricing
- Accuracy: an internal July 2026 evaluation of the AI interviewer measured 0% leading questions and an 83% probe rate on shallow answers; ThemeLens quote-verification and QDA coding-fidelity results are published at https://qualitati.com/accuracy
- Compliance: GDPR-aligned data handling on EU-based servers; participant consent for digital twins is enforced server-side and audited
- Founded by an HEC Paris researcher; methodology iterated against the academic qualitative-methods literature

## Optional

- [Privacy policy](https://qualitati.com/privacy-policy)
- [Terms](https://qualitati.com/terms)
- [Contact](https://qualitati.com/contact) — contact@qualitati.com
- [Sitemap](https://qualitati.com/sitemap.xml)
- [Full documentation for LLMs](https://qualitati.com/llms-full.txt)