QualiTaTi vs Conveo: research workflow and costs

QualiTaTi: Universities and research firms seeking self-serve text or voice interviews and researcher-controlled coding. Conveo: Video-led consumer research with AI interviews and ongoing research programmes.

Updated: 2026-09-24

Published by QualiTaTi, one of the vendors compared. This is a dated review of public product documentation, not independent testing. Vendor descriptions are advertised capabilities; missing information is not evidence that a feature is absent.

At a glance

Choose by study workflow, evidence access, and total cost. There is no universal winner. Conveo: Reports and cross-study reuse through a shared knowledge layer.

Qualitati is best for

Universities and research firms seeking self-serve text or voice interviews and researcher-controlled coding.

Conveo is best for

Video-led consumer research with AI interviews and ongoing research programmes.

Qualitati vs Conveo: feature-by-feature

Feature	Qualitati	Conveo
Interview workflow Checked: 2026-09-24 QualiTaTi Conveo	AI-moderated text and voice interviews; conversational surveys. This comparison does not establish equivalent video fieldwork or panel access.	Video-led consumer research with AI interviews and ongoing research programmes.
Analysis and reuse Checked: 2026-09-24 qualitati.com/academy/qualitative-data-analysis Conveo	Manual and AI-assisted coding, codebook management, source-linked coding references, and exports in the QDA Workspace.	Reports and cross-study reuse through a shared knowledge layer.
Study budget Checked: 2026-09-24 qualitati.com/pricing Conveo	Global pricing: 30 free credits each month, non-cumulative. Team: €99/month or €990/year, up to 15 seats and 9,000 shared monthly credits.	Confirm the current plan, interview allowance, recruitment fees, and contract minimum directly with the vendor. No price equivalence is established here.
Evidence and exports Checked: 2026-09-24 qualitati.com/accuracy	Run the same pilot in both tools. Check transcript fidelity, source references, editable codes, and export completeness; these have not been benchmarked here.	Run the same pilot in both tools. Check transcript fidelity, source references, editable codes, and export completeness; these have not been benchmarked here.
Privacy and procurement Checked: 2026-09-24 qualitati.com/privacy-policy	Review the privacy policy, DPA, subprocessors, retention, deletion, and data residency for your study. A feature listing does not establish certification or compliance.	Review the privacy policy, DPA, subprocessors, retention, deletion, and data residency for your study. A feature listing does not establish certification or compliance.

Choose Qualitati when…

You need to combine AI interviews with manual review of coding.
You want to budget with published self-serve plans and test with monthly free credits.

Choose Conveo when…

Video-led consumer research with AI interviews and ongoing research programmes.
Reports and cross-study reuse through a shared knowledge layer.

Frequently asked questions

How should we compare study costs?

Global pricing: 30 free credits each month, non-cumulative. Team: €99/month or €990/year, up to 15 seats and 9,000 shared monthly credits. Add software, recruitment, participant incentives, analysis usage, seats, exports, taxes, and billing period. Request a written quote for anything not included in the published plan.

What should we verify before choosing?

Run the same pilot in both tools. Check transcript fidelity, source references, editable codes, and export completeness; these have not been benchmarked here. Review the privacy policy, DPA, subprocessors, retention, deletion, and data residency for your study. A feature listing does not establish certification or compliance.