QualiTaTi vs Strella: research workflow and costs

QualiTaTi: Universities and research firms seeking self-serve text or voice interviews and researcher-controlled coding. Strella: AI interviews with participant recruitment, incentives, and uploaded interviews.

Updated: 2026-09-24

Published by QualiTaTi, one of the vendors compared. This is a dated review of public product documentation, not independent testing. Vendor descriptions are advertised capabilities; missing information is not evidence that a feature is absent.

At a glance

Choose by study workflow, evidence access, and total cost. There is no universal winner. Strella: Synthesis linked to quotes and clips, plus questions across a research repository.

Qualitati is best for

Universities and research firms seeking self-serve text or voice interviews and researcher-controlled coding.

Strella is best for

AI interviews with participant recruitment, incentives, and uploaded interviews.

Qualitati vs Strella: feature-by-feature

Feature	Qualitati	Strella
Interview workflow Checked: 2026-09-24 QualiTaTi Strella	AI-moderated text and voice interviews; conversational surveys. This comparison does not establish equivalent video fieldwork or panel access.	AI interviews with participant recruitment, incentives, and uploaded interviews.
Analysis and reuse Checked: 2026-09-24 qualitati.com/academy/qualitative-data-analysis Strella	Manual and AI-assisted coding, codebook management, source-linked coding references, and exports in the QDA Workspace.	Synthesis linked to quotes and clips, plus questions across a research repository.
Study budget Checked: 2026-09-24 qualitati.com/pricing Strella	Global pricing: 30 free credits each month, non-cumulative. Team: €99/month or €990/year, up to 15 seats and 9,000 shared monthly credits.	Confirm the current plan, interview allowance, recruitment fees, and contract minimum directly with the vendor. No price equivalence is established here.
Evidence and exports Checked: 2026-09-24 qualitati.com/accuracy	Run the same pilot in both tools. Check transcript fidelity, source references, editable codes, and export completeness; these have not been benchmarked here.	Run the same pilot in both tools. Check transcript fidelity, source references, editable codes, and export completeness; these have not been benchmarked here.
Privacy and procurement Checked: 2026-09-24 qualitati.com/privacy-policy	Review the privacy policy, DPA, subprocessors, retention, deletion, and data residency for your study. A feature listing does not establish certification or compliance.	Review the privacy policy, DPA, subprocessors, retention, deletion, and data residency for your study. A feature listing does not establish certification or compliance.

Choose Qualitati when…

You need to combine AI interviews with manual review of coding.
You want to budget with published self-serve plans and test with monthly free credits.

Choose Strella when…

AI interviews with participant recruitment, incentives, and uploaded interviews.
Synthesis linked to quotes and clips, plus questions across a research repository.

Frequently asked questions

How should we compare study costs?

Global pricing: 30 free credits each month, non-cumulative. Team: €99/month or €990/year, up to 15 seats and 9,000 shared monthly credits. Add software, recruitment, participant incentives, analysis usage, seats, exports, taxes, and billing period. Request a written quote for anything not included in the published plan.

What should we verify before choosing?

Run the same pilot in both tools. Check transcript fidelity, source references, editable codes, and export completeness; these have not been benchmarked here. Review the privacy policy, DPA, subprocessors, retention, deletion, and data residency for your study. A feature listing does not establish certification or compliance.