Question 1

What is Qualitati?

Accepted Answer

Qualitati is an AI user research platform for product, UX, and insights teams. It runs AI-moderated interviews (text and voice), conversational surveys, AI-moderated focus groups, and AI thematic analysis end-to-end in 10 languages. Pricing is transparent and published — free to start with 30 credits on signup, no credit card required, and a per-seat Team tier above the free tier. The platform combines self-serve onboarding with an academic-rigor methodology backbone (founded by an HEC Paris researcher).

Question 2

Is Qualitati a good Outset.ai alternative?

Accepted Answer

Yes. Qualitati is a transparent-pricing alternative to Outset.ai for B2B AI user research. Unlike Outset.ai which requires a sales call and a custom quote, Qualitati publishes per-credit usage rates and a per-seat Team tier. Qualitati additionally provides 10 native interview languages with full UI (including Chinese, Japanese, and Arabic), a built-in conversational survey tool, AI-moderated focus groups, and an Active Listener live-interview helper for human-led research — a wider workflow surface than Outset.ai. Both run AI-moderated interviews; Outset.ai emphasises multimodal visual-and-emotional analysis, Qualitati emphasises transparent pricing, multilingual depth, and methodology defensibility.

Question 3

How is Qualitati different from Strella and Listen Labs?

Accepted Answer

Strella and Listen Labs both position around speed and brand-led customer logos, with sales-led buying motions and hidden pricing. Qualitati matches the AI-moderated interview capability, publishes pricing openly, and covers a broader workflow on the same platform: AI-moderated interviews, conversational surveys, focus groups, AI thematic analysis (ThemeLens), and Active Listener real-time helper for human-led interviews. Qualitati is buyable self-serve from day one and ships in 10 languages with native interview-flow UI.

Question 4

How much does Qualitati cost?

Accepted Answer

Qualitati is free to start: 30 credits on signup, no credit card required. Usage runs on a transparent credit model — 1 credit per minute for text interviews, 5 credits per minute for voice interviews, 1 credit per 1,000 words for thematic analysis. Above the free tier there is a Team plan published at $49 per seat per month for multiple researchers, shared workspaces, additional credits, and priority support. No discovery call, no custom quote — you can model spend before signing up.

Question 5

Which languages does Qualitati support?

Accepted Answer

Qualitati supports 10 interview languages with native UI: English, Chinese (Simplified), French, Norwegian, Dutch, German, Spanish, Portuguese, Japanese, and Arabic. Chinese interviews use Xunfei automatic speech recognition for accurate Mandarin transcription; other languages use ElevenLabs Scribe v2. This is materially deeper than competitors that claim wide language reach via translation overlays but lack native interview-flow UI in non-English languages.

Question 6

How quickly can a product or UX research team start using Qualitati?

Accepted Answer

Minutes. Register at qualitati.com/register without a credit card, receive 30 free credits, paste your interview outline into the AI Interviewer, and share the participant link. The first AI thematic analysis runs as soon as you have a transcript. No demo, no SOW, no onboarding cycle — when you're ready to scale, upgrade to the Team tier from the pricing page.

Question 7

Can Qualitati run focus groups, not just individual interviews?

Accepted Answer

Yes. Qualitati supports both synthetic focus groups (AI personas simulating a multi-participant discussion for exploratory research) and live AI-moderated focus groups for real participants. Both modes produce full transcripts that can be analysed via ThemeLens for cross-discussion theme synthesis.

Question 8

What is Active Listener?

Accepted Answer

Active Listener is Qualitati's real-time assistant for human-led research. A live interviewer (researcher, moderator, PM) records the conversation while Active Listener transcribes, tracks which outline section is being discussed, suggests context-aware follow-up moves (probe, bring in, check consensus, counter, pivot), and provides a paginated session-review log. It works for interviews, focus groups, business meetings, and conference-talk preparation.

Question 9

How does Qualitati compare to NVivo, ATLAS.ti, Qualtrics, and MAXQDA for qualitative data analysis?

Accepted Answer

Qualitati is an AI-native, web-based alternative to traditional desktop QDA suites (NVivo, ATLAS.ti, MAXQDA) and the qualitative side of Qualtrics. It adds AI-moderated interviews, automated thematic analysis across up to 100 transcripts (ThemeLens), conversational surveys, and a QDA Workspace with AI-assisted inductive and deductive coding — all in a web platform with no installation. Compared to those tools, Qualitati is free to start, runs in 10 languages out of the box, and reduces the manual-coding effort that traditional QDA tools require.

Question 10

What thematic analysis tools does Qualitati provide?

Accepted Answer

Qualitati's ThemeLens is an AI thematic analysis tool that processes up to 100 transcripts at once via a map-reduce pipeline. Researchers can paste research questions; the system maps codes onto each chunk, reduces them across the corpus, and synthesises themes with representative quotes (each quote anchored to a stable participant ID). Researchers can also use the QDA Workspace for manual or AI-assisted deductive coding with a custom codebook, and Voice Analytics for emotional tone and prosody analysis on interview audio.

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A Complete Qualitative Research Suite

Eleven specialized tools designed to cover every stage of qualitative research — from data collection to analysis, simulation, and manuscript preparation.

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Conversational Surveys

Active Listening Assistant

ThemeLens

QDA Workspace

Annotator

Voice Analytics

Mimi

Manuscript Proofreader

Synthetic Focus Group

Synthetic Human Panel

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